Uttar Pradesh’s first fruit winery has opened in Malihabad, turning local mangoes and other fruits into natural wines.
Mangoes and other fruits from Malihabad in Uttar Pradesh will now be used to produce wine. The state’s first fruit winery was recently inaugurated by Principal Secretary Manoj Kumar Singh and Excise Minister Nitin Agrawal (Independent Charge) in Jallabad village of Malihabad. The winery, established by Madhvendra Deo Singh of Mbrosia Nature Living LLP, aims to produce natural wines from mangoes and other locally available fruits.
The state government has decided to grant a complete exemption from excise duty on fruit wine made from local produce for the next five years. On this occasion, the Chief Secretary said that the initiative would be a significant step toward promoting fruit production and entrepreneurship in the state.
Excise Minister Nitin Agrawal commented that the opening of this fruit winery in Malihabad will provide a crucial market for local mango farmers and help the flavours of their mangoes and other fruits gain global recognition.
Madhvendra Deo Singh, MD of Mbrosia Nature Living LLP, stated that their winery will purchase mangoes that traders usually reject or that farmers are forced to sell at throwaway prices. The company will use these mangoes for wine production, thereby providing local farmers with a nearby market and better prices for their produce. In addition to mangoes, Mbrosia plans to produce wine from mulberries, bananas, pears, ginger, and honey.
After completing his MBA in Agricultural Business, Madhvendra worked for a multinational food processing company in Mumbai. In 2012, he returned to his village to assist his father with mango orchards and farming. Speaking to Rural Voice, he shared that the idea for a winery stemmed from witnessing the challenges mango farmers faced in selling damaged or lower-grade fruit, along with the abundant mango supply in Malihabad. He believes this venture will help showcase the unique taste of Malihabad’s mangoes to the world in the form of wine.
“Our winery will buy mangoes that traders usually reject or purchase at throwaway prices. These will be used to make wine, offering farmers a reliable local market and better value,” Singh told Rural Voice. In addition to mangoes, the winery will also process fruits like mulberry, banana, pear, as well as ginger and honey to produce natural wines.
Madhvendra explained that during the mango season, they will procure mangoes from farmers, store the pulp, and use it for wine production throughout the year. The Excise Department has granted the company a license to produce six lakh litres annually. Mbrosia’s Moybi brand of wine is set to launch in Noida on August 2, followed by a nationwide rollout.