It’s the last day of the Samsung 2025 Accessibility Festival Week in Europe. At this event in the UK, the company is showcasing accessible products and services designed to deliver inclusive experiences for all.
Organized in celebration of Global Accessibility Awareness Day, the Samsung 2025 Accessibility Festival Week also focuses on products centered on people with disabilities, older adults, and those with temporary physical limitations.
Day 1: Learning From Europe’s Accessibility Practices
The event began on May 13 with an Inspiration Tour. Accessibility leaders from Samsung and the AFW task force visited key sites to explore Europe’s best accessibility practices and spark ideas for future projects.
“The Inspiration Tour broadened my perspective on accessibility,” said Youngkyung Jung from the User Experience (UX) Strategy Group, CDO.
“So many breakthroughs in accessibility come from collaboration between companies, and today’s program showed how powerful inclusive partnerships can be.”
Day 2: Driving Innovation Through a Cross-Functional Accessibility Symposium
On May 14, Samsung hosted an accessibility symposium at the SEUK office. Employees from various divisions, including design, development, marketing, and Employee Resource Groups, gathered to discuss embedding accessibility into their work.
“Accessibility features originally designed for users with disabilities often become essential tools that benefit everyone,” said Ray Jessel from EO Marketing.
“It was especially helpful for my work to hear the unique experiences of different departments.”
Day 3: Building a Shared Accessibility Vision for Inclusive Innovation
Today, May 15, Samsung marks GAAD with a special session at the SEUK office. The event shares the company’s accessibility strategy and vision for inclusive innovation, uniting employees across Europe in a shared mission.
“AFW has been an inspiring and meaningful experience for us in Europe. Accessibility is no longer optional — it’s a strategic imperative that defines future competitiveness,” said Alice Jackson from the SEUK People Team.
Samsung Employees exploring AFW exhibition displayed in the Atrium
As AFW concludes, Samsung’s focus on accessibility continues to inspire. The event has fostered a culture of inclusive innovation, prioritizing better experiences for all. Samsung hopes this momentum will shape a more accessible future globally.
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